According to an ad, the concept of the video for the song is a "series of bizarre yet fundamentally recognizable events with the band members". The video contains 40 extras total and people will be featured as there are different periods, looks, wardrobe and hair changes.
In an MTV interview, it is stated that in the video "there are gratuitous fake mustaches involved and a rather bizarre parade being led by the members of the band, who are dressed in what could only be described as 'Sgt. Pepper's-meets-ice-fishing' attire (lots of epaulettes and thermal underwear). Each of them also wears a sash printed with the phrase 'Pretty Odd'." The video was directed by Shane Drake, who worked on "I Write Sins Not Tragedies" and "But It's Better If You Do".
Many elements of the video relate it to The Beatles. Already mentioned is the Sgt. Pepper attire. The members of the band also each wake up in a different colored room, much like The Beatles had in their movie Help!. The members of the band also wear animal costumes like The Beatles had done for their "I Am The Walrus" video.
The sequence where the members run away from a crowd of screaming girls is reminiscent of "A Hard Day's Night". MTV premiered the music video of "Nine in the Afternoon" on February 10, 2008 at 9:00pm. This date was confirmed earlier during Panic's Final Challenge on their website. The video made its TRL debut the next day.
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